There is a conflict brewing in the auto industry and it is not just with the designers and decision makers. The conflict is in the consumer as well. There are Green forces that are encouraging us to want fuel efficient, low emissions vehicles while at the same time there are Performance forces that encourage us to desire the vehicle that goes faster or hauls more. It is a Frosted Mini Wheat of a conundrum and until there are sufficient cars on the road that satisfy our Frosted Side for performance and our healthy Wheat side with low environmental impact we are going to continue to have this fight.
According to Wards Auto (via the Motor Authority) the EPA, the federal agency that regulates emissions and determines MPG ratings for cars (among other tasks), is calling for an end to the horsepower wars that they see being waged within the auto industry. Apparently the Gas Guzzler Tax that is slapped on high horsepower and low fuel mileage cars is not deterrent enough. They are calling on the auto industry to scull back the horsepower battle and to refocus their energies on Greener projects. (more…)
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