Changfeng, AM General bidding on Hummer

Filed under: SUVs, HUMMER, Military

Rejoice GM, somebody wants HUMMER! In fact, AM General, the company that created the original mil-spec HMMWV for American troops back in 1983 is rumored to be in the mix of bidders, joining forces with China's Hunan Changfeng Motor Co. Despite earlier reports, Changfeng has remained interested in the brand since GM first put HUMMER up on the auction block, but had desired a bidding partner. It appears that it found one shortly after touring the automaker's facilities a few months back.

This is an intriguing move, especially since it was AM General that first launched the HUMMER marque in America before selling marketing rights for the brand to General Motors in 1999. Despite the presence of a Chinese partner, rumors indicate that HUMMER would remain an American brand that's marketed predominately towards the United States. It's an interesting footnote, though possibly completely unrelated, that news of HUMMER's impending sale rise and fall in unison with global fuel prices. In any case, this announcement seems to reaffirm GM's stated goal of selling the off-road brand by 2009.

[Source: Gasgoo via Hummer Guy]

Changfeng, AM General bidding on Hummer originally appeared on Autoblog on Mon, 15 Dec 2008 14:32:00 EST. Please see our terms for use of feeds.

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