Screw the economy, Audi orders up another Super Bowl commercial

Filed under: Marketing/Advertising, Audi

Lately, our monthly By the Numbers post has resembled a blood bath, with just about every automaker's sales lower than they were the same month in 2007. Audi is no different, but has experienced far less blood-letting than its competitors. In fact, Audi's luxury market share in the US has risen from 6.2% to 8.4% so far this year. On a global basis, Audi sales are up 7.2%, and the German automaker plans to sell one million vehicles in a year for the first time. Audi is keeping the heat on the competition, too, with more new products and a one-minute ad during the first quarter of the 2009 Super Bowl.

Last year, Audi aired a Super Bowl commercial for the first time in 20 years, and its Godfather-themed spot resulted in Audi.com's best-ever site traffic. We have no idea what this year's spot will be, but we've got our hopes on a prime time Meet the Beckers campaign. Hit the jump to view Audi's press release.

Continue reading Screw the economy, Audi orders up another Super Bowl commercial

Screw the economy, Audi orders up another Super Bowl commercial originally appeared on Autoblog on Thu, 11 Dec 2008 08:01:00 EST. Please see our terms for use of feeds.

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